Discussion Topics: The current strategic objectives of the digital marketing leader and how they are evolving The digital marketing leader’s changing impact on acquiring and retaining customers Key strategic and execution challenges that digital marketing leaders face in 2021 and beyond EDT 10:00 a.m. | BST: 15:00Digital marketing plays an increasingly strategic role in driving business growth for most organizations. As we move into an u...

The demand for business resilience in a turbulent environment requires responsive, agile applications, innovative software engineering and better IT-Business collaboration. Join us at the virtual Gartner Application Innovation & Business Solutions Summit, May 26 - 27 2021, to learn how to architect, develop and integrate applications that will enable composable business: modular, adaptable, automated. Learn from trusted Gartner experts, sh...

Discussion Topics: Discover composability with supporting models, diagnostics and analytical processes Move beyond the four walls of your business Invest in additional tools you will need in your toolbox EDT: 9:00 a.m. | BST: 14:00Boards and CEOs expect greater investment in digital business, including having their CIOs step up to help lead business strategy. Often, this involves a shift toward becoming a composable business, an organization t...

Discussion Topics: Link your digital workplace program to business value Align business outcomes with a program aimed at new ways of working Directly support digital transformation initiatives with your digital workplace program EDT: 10:00 a.m. | BST: 15:00The inability to articulate the value and relevance of your digital workplace program can lead to less executive support, less participation of business stakeholders, and generally less busi...

Tomorrow’s Finance: Digital, Adaptable, and Resilient 2021 is a career-defining year for finance leaders, and the mandate is clear: Accelerate growth and digital models, while restoring the organization’s financial health. The best CFOs catalyze rapid growth by determining the right costs to bring back in and how to protect the organization’s most critical investments. Now is the time for CFOs to the update the governance, da...

Discussion Topics: How retail banking customer behaviour changed through the pandemic The ongoing trends in the alternative payments and fintech space The implications and next steps for technology leaders to support their organisations The COVID-19 pandemic brought a new and accelerated set of challenges for financial service organisations. Technology leaders face a number of increasing pressures, including a call for solutions that better su...

Discussion Topics: Choose the best pricing metric for your offering Address customer expectations for volume discounting Decide if a freemium strategy or free trial is right for you Suboptimal pricing approaches can reduce margins and hinder growth for technology providers. Setting the optimal price is critical to winning new customers and maximizing profits, and how you determine the price can be even more important than the price itself. In...

Discussion Topics: Know the symptoms/signs of burnout, especially when employees are remote Identify what to adjust in the way work gets done to mitigate burnout Discover strategies to improve your team’s psychological safety EDT: 1:00 p.m. | BST: 18:00As we continue to emerge from the pandemic, we hope that things will “get back to normal” soon. Yet, our employees are tired, and there is relentless pressure to provide more t...

Discussion Topics: Why the Cloud Data Management Capabilities (CDMC) framework was established Which 70 organisations are part of the CDMC initiative How the CDMC framework will benefit organisations across the world this year BST: 11:00 a.m. (London) | EDT: 6:00 a.m. (New York)Data powers the digital economy, and so it demands a consistent platform and framework for accessing, processing and protecting that data. More and more organisations u...

Discussion Topics: 6 key forces that will drive change and disruption in the tech provider industry by 2025 Impacts of the 6 key forces across various aspects of the tech provider industry Decisions and actions to take now to seize the long-term opportunities EDT: 11:00 a.m. | BST: 16:00The pressure to deliver results in the short term makes it hard for tech providers to prepare for the long term. It is vital that tech providers ensure they un...