OVERVIEW An understanding of what branding really is and the steps to an effective brand strategy. An understanding of how the brain thinks and the four thinking/buying styles that govern how people buy products and/or services. Examples of people and companies for each buying style. How do successful brands reach more than one buying style? How this process (BrainBranding) applies to both product/services and also personal brands. How to bett...

Neurology and Neurosurgery 2017 aims to bring together leading academic scientists, researchers, and research scholars to exchange and share their experiences and research results about all aspects of Neurology Treatment and Neurosurgery. It also provides the premier interdisciplinary forum for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns, practical challenges encountered and...

Theme: Exploring the Research Challenges and Advancements in Applied Chemistry ALLIED ACADEMIES every year hosts interdisciplinary international conferences worldwide on cutting-edge basic and applied research in chemistry, life sciences, Pharma, medicine, healthcare and nursing delivered by the best talents in industry and academia. Our conferences are oriented to drive the scientific community at large, facilitating access to the newest tech...

Our 4.5 day course covers current and relevant IT Security Topics from Cloud and Mobile Computing to Forensics Analysis and Wireless Security to Facilitated Risk Assessment and IT Legal Issues.You will: Learn Threat and Risk Assessment from the inside out with a case study showing what others have done and the lessons they have learned Interact with Network Leaders in the IT Security Community and Interact and Network with leaders in the IT Se...

OVERVIEW Understanding the process required to ensure compliance with BCBS 239 as well as tips on ensuring that the right data is utilized. Finally, a detailed step by step analysis of COSO requirements and what a business can do to meet expectations. COSO continues to provide guidance and establish standards for performance in risk related processes. BCBS 239 is the latest in a series of instructions which focuses on risk data aggregation. Th...

Local governments have undergone considerable transformation of late, with amalgamations and changes in policy, process, reviews and auditing. In addition to this, recent rate capping and funding cuts have propelled councils to find alternative methods of operating more effectively. Business improvement provides an opportunity to consolidate strategic planning to reduce waste and achieve better service outcomes for their customers. The Busines...

OVERVIEW Disruptive activity by practitioners in the hospital takes many forms. When it happens, it is important that the hospital and/or the medical staff take appropriate steps to see that it does not affect patient care or disrupt operations. WHY SHOULD YOU ATTEND Hospital executives, medical staff officers, and peer review committee members and support staff should attend to learn how to deal effectively with the disruptive practitioner. Y...

OVERVIEW For years the IRS has struggled with the independent contractor and tax collection. In assessing opportunities to close the tax gap (taxes due but not reported or paid), one of the greatest opportunities comes from expanding the information reporting on taxpayers by payers – the 1099. This time consuming reporting obligation can be streamlined in a number of ways. Join us to learn more. WHY SHOULD YOU ATTEND Learn the rules requ...

Legislative reform can be politically driven and difficult and lengthy to implement. Governments today are exploring how legislation can be used more wisely and the benefits and pitfalls of using legislative versus non legislative approaches to achieve desired policy objectives. Speakers from state and federal departments and agencies will share practical examples of the processes behind legislative reform and the challenges of operating in th...

Local councils work with a wide variety of private sector suppliers and partners to deliver essential public services to their communities. However, the way that councils are governed and controlled, how decisions are made and where the finance comes from is very different from the private sector. Therefore, a solid understanding of such matters is essential for any private sector organisation seeking to do business in the local government mar...