Chief marketing officers (CMOs) are under more pressure than ever to prove marketing’s value as economic uncertainty encourages organizations to reconsider budget assumptions and priorities. As volatility continues, it is essential CMOs have the tools to quantify how marketing supports sales growth, customer retention and customer experience. But proving the value of marketing is not a project to delegate, it is a journey that requires e...

Disruptions continue to affect organizations, including inflation and energy crises. A common reaction to growing uncertainties is to put on hold or stop innovation initiatives, including reducing the use of innovation labs. Innovation labs are a unit within the organization whose mission is to devise novel ideas that can either disrupt or complement the rest of the organization, and to deliver business-relevant outcomes. Smart organizations w...

DON’T MISS THIS HALF-DAY EVENT Join us at Topgolf - Doral on February 16th for the Kaseya+Datto Connect Local M&A Series in Miami, Florida. This jam-packed event offers insight into the current M&A landscape from industry leaders, opportunities to hear from experienced buyers and sellers who have done this before, and pro-tips on how to avoid potential pitfalls that may arise during the process. Educational Sessions Stay ahead,...

Recorded Future is the largest commercial collector of real-time threat intelligence, analyzing intelligence from nearly 1 million distinct sources on the open, deep, and dark web. On February 16th, join Laura Taylor, a solutions engineer at Recorded Future, to learn about a day at a Security Operations Center (SOC). Attendees will find out how SOCs across the country use Recorded Future’s cutting-edge machine learning and analysis capab...

Establishing a Zero-Trust program is a critical strategy to help security teams govern security across cloud and on-premise environments. As an AWS Software Partner, Orca is committed to working closely with you and AWS to secure your AWS cloud estate. Aligning with the NIST Cyber Security Framework, there are 5 primary categories of protection in the cloud – Data, Infrastructure, Applications, Identities and Entitlements, and the Networ...

Globally, sales leaders face a constant challenge in unlocking the value of account planning. While sales leaders push their teams to create account plans at the start of the fiscal year, sales team outputs are often mixed at best. Some sellers develop account plans to satisfy management. Other sellers develop account plans but put them on hold until the same time the following year. Meanwhile, some other sellers don't develop plans at all. De...

Get ready to serve your new customers: Machines. Be they autonomous vehicles, factory robots or refrigerators, billions of machines will have the ability to be your customers. Will you be ready? Join this customer experience webinar as Gartner experts Don Scheibenreif and Mark Raskino, authors of the new book “When Machines Become Customers,” share their insights on this emerging trend and what your organization must do to both ser...

Getting teams and colleagues to work more collaboratively is always a challenge, but leveraging tools and centralizing individual digital assets provides more transparency, teamwork, and efficiency. It is time to look at the current process and tools in place to better optimize the future of collaboration. How can we optimize and accelerate the way we collaborate on the content we create and update? Join our complimentary webinar to discover h...

The California Public Sector CIO Academy is the premier event for senior level technology leaders and upcoming leaders. The purpose of this invitation-only event is to foster discussion and dialogue on what it means to be a successful IT executive in the public sector and to provide tools and strategies to assist current and emerging leaders. This event is a one-of-a-kind opportunity for government and industry to collaborate and address the m...

Identify, remediate, and limit data risks at Security Virtual Training Day: Protect Data and Mitigate Risk from Microsoft Learn. At this free event, you’ll learn how to secure data and reduce risks with Microsoft Purview Information Protection and risk management solutions. You’ll also explore how to manage data protection policies across your organization to help protect people and data against cyberthreats. Who should attend: IT...