Chief marketing officers (CMOs) have an imperative to drive efficient growth in a volatile environment. A key challenge for CMOs in 2024 and beyond is disruption in the typical rules of customer value exchange as customer behaviors fluctuate in unpredictable ways. The most effective strategy for CMOs to maintain their competitive edge and surpass consumers' evolving expectations and behaviors is to possess a current comprehension of their targ...

Certification and Ask-Me-Anything (Open Lab) REGISTER HERE https://www.govassociation.org/event-5468844 This week’s lab is set up as Open Office hours for you to attend to get extra help. It's designed to help you get caught up, ask questions, review homework, AMA: ask-me-anything, or anything else you may need support with. LAB TOPIC: What are Small Business Certifications What are the different types of certifications Why do you need t...

Gratitude In Your Government Contracting Journey REGISTER HERE https://www.govassociation.org/event-5446849 If you own a business that you want to expand from the commercial market to the government market, then this training session is for you. The government is the largest customer in the world and you should be selling your product or service to your country. Find out how you can expand your business by working with Uncle Sam. When: Wednesd...

Security & Risk 2023 will bring immersive experiences that provide invaluable insights and actionable advice to drive better business results. During the event, we’ll give you guidance on how to grow your vision, improve your security strategy, hone your skills and expand your community. We are excited to offer you: 25+ role-based sessions aligned to your priorities Numerous session formats to meet your learning style including analy...

Over the past three years, HR has been at the forefront of remarkable organizational transformations, driving workforce flexibility, and boosting accountability for employee well-being and equity. These changes have surpassed prior expectations for leaders of what their people, systems and technologies could accomplish. Now, as HR grapples with its evolving role, the pressing question arises: how can we harness this newfound influence to tackl...

Recent advances in generative AI (GenAI) make it the most disruptive set of technologies and capabilities to hit the global market in decades. GenAI could significantly impact shareholder value by providing new and disruptive opportunities to increase revenue, reduce costs and improve productivity, and better manage risk. In the near future, GenAI will become a competitive advantage and differentiator. Boards of directors must become familiar...

Learn The Importance Of Certifications And Small Business Programs In Government Contracting REGISTER HERE https://www.govassociation.org/event-5468503 Join us weekly as we train and prepare you to capture government contracts. These sessions are designed to prepare those enrolled in the Certified Capture Manager (CCM) Program to prepare their businesses for success and to prepare them to become certified capture manager professionals. Certifi...

Is your enterprise architecture practice hindering innovation by prioritizing architectural purity over business outcomes? If so, you might be missing opportunities and wasting resources. Don’t let your enterprise fall victim to this common architecture misstep. Attend this live webinar to learn how to get your EA practice focused on the business outcomes that can produce growth. Reserve your webinar seat to learn how outdated EA attitud...

In response to improved email security measures, cybercriminals have pivoted to more advanced attack methods, namely artificial intelligence (AI), that bypass existing protections. But security defenders are also using AI in remarkable new ways to fortify their networks. Join Erich Kron, Security Awareness Advocate for KnowBe4, and Michael Sampson, Principal Analyst at Osterman Research, as they dig into the findings of our latest joint report...

The top question in cloud computing today is, "How do we build a comprehensive cloud strategy?" Enterprise leaders struggle more than ever with prioritization and ensuring that their cloud strategy aligns with business outcomes, both immediate and longer term. They need a business outcome-driven cloud strategy. Join this free webinar to separate today’s cloud reality from hype, and get guidance on how IT leaders can best leverage cloud....