CIOs are responsible for developing IT strategies that facilitate and drive enterprise transformation, as well as ensuring that those strategies are effectively implemented. Effectively communicating the IT strategy to stakeholders is critical to securing the right support, funding and other resources needed to deliver on the plan. CIOs who struggle to personalize their strategic plan communications to their audience may face a lack of support...

Nearly 75% of B2B buyers say they prefer a representative-free sales experience, but this rep-free preference often leads to purchase regret. Continued economic uncertainty, increasing B2B buying complexity, and AI’s rapid impact on the sales function demand a unified commercial strategy to address the buyer's needs. The Gartner Leadership Vision for CSOs will help sales leaders navigate three critical questions when making decisions and...

Every organization in every industry across the globe faces the same directive: Innovate or risk becoming obsolete. Leaders across the enterprise must embrace new ideas and technologies, and often from new sources of inspiration. Companies increasingly involve business technologists in innovation initiatives, but to leverage them as force multipliers, IT leaders must move from owning innovation to enabling others to innovate autonomously. Join...

Strategic cost optimization is more than just cost cutting. CIOs must drive a culture that proactively looks for ways to optimize spend prior to contractual commitment and recover current spend on projects and services that are underperforming or in which there is overinvestment. CIOs continue to experience cost pressures due to their geography or global pressures, making it difficult for them to help the enterprise achieve its objectives whil...

Government technology leaders face unabated pressures, both technological and societal, to deliver better, faster and increasingly more cost-effective citizen services. CIOs must simultaneously focus on digital transformation and modernization to succeed. According to a recent Gartner Legacy Modernization survey, only 5% of government CIOs have not changed their modernization strategy. Join this complimentary government webinar to identify the...

Product management at technology providers serves as the hub around which business success spins. As new technologies like generative AI emerge, fresh decision-making approaches develop, and organizational barriers increase, product leaders must adapt to deliver value to their customers. The 2024 Gartner Leadership Vision for Product Management Leaders offers guidance on how product managers can prepare for three critical priorities in the com...

Technology leaders at midsize enterprises struggle to evaluate, select and deploy emerging technologies that add value. The Gartner Technology Adoption Roadmap harnesses the collective wisdom of midsize enterprise CIOs and leaders to understand adoption plans, value and risk perceptions of 50 technologies across six core domains: Computer infrastructure and platform services; storage and database; digital workplace; IT automation; network; and...

Most organizations today use cloud computing, which continues to generate hype as well as technology innovations and trends. Infrastructure and operations leaders must treat the hype about cloud computing pragmatically, as innovations emerge and cloud use becomes ubiquitous. Despite the broad and mainstream use of cloud computing, hype surrounding the benefits and limitations of cloud persists. Most organizations use cloud computing and are in...

Chief marketing officers and marketing leaders face unprecedented challenges in 2024. Diminishing trust in traditional social media platforms and growing skepticism toward generative AI (GenAI) technologies are reshaping consumer interactions. These shifts pose significant hurdles for CMOs already grappling with the demand to achieve more with fewer resources. At the same time, these challenges present unique opportunities. Marketers can lever...

Generative AI changed in 2023. Going forward, all areas of human endeavor will have to contend with genAI’s rapid evolutionary pace. Beyond AI, multiple technology innovations are overlapping to change the very nature of computing. Join this complimentary Gartner webinar as Gartner expert Daryl Plummer shares Gartner’s top 10 strategic predictions for 2024 and beyond, and answers your questions about the threats and opportunities t...