Sustainability is a top consideration for customers, investors, and employees in their buying, investing, and job-seeking decisions. Misleading or embellishing sustainability claims, called “greenwashing,” may resonate in the short-term with stakeholders, but can open companies up to liability, expensive consequences, and brand damage. For B2B technology providers, the landscape of greenwashing risk is a bit unclear. When communica...

According to the Gartner 2023 Annual CIO and Technology Leaders Survey, nearly 50% of respondents from the retail industry self-reported use of AI technologies. Their interest in generative AI is growing exponentially as the hype around OpenAI’s ChatGPT peaks. Generative AI is becoming more common and accessible as new solutions enter the market. Retailers must be proactive and receptive to the possibility of leveraging generative AI to...

In the face of economic turbulence, technology and service providers need to be even more effective in their go-to-market execution. That demands a strong team to carry out the mission. Product marketing leaders address skills and talent gaps in different ways, including hiring new talent in-house, upskilling existing product marketing staff, hiring outside resources, and leveraging resources from other functional areas of the business. Organi...

Generative AI (GenAI), including large language models and ChatGPT, are creating a seismic shift in customer service delivery and offer significant new opportunities. However, many of these solutions are not yet ready for production use. The areas undergoing change include operational improvements, agent performance, application design, self and assisted service, journey design and development, and user experience monitoring. With all of these...

Every organization in every industry across the globe faces the same directive: Innovate or risk becoming obsolete. Leaders across the enterprise must embrace new ideas and technologies, and often from new sources of inspiration. Companies increasingly involve business technologists in innovation initiatives, but to leverage them as force multipliers, IT leaders must move from owning innovation to enabling others to innovate autonomously. This...

There has never been a more significant time to develop valuable business acumen skills like strategic thinking and critical analysis. The key to establishing effective and efficient leadership, increasing digital skills, and promoting desired business outcomes is to provide targeted and actionable insights. This becomes essential as CIOs assume their roles in leading strategy execution across all parts of the organization. CIOs who understand...

Many CIOs struggle to successfully communicate the business value of their IT programs to business leaders. Communicating IT’s value requires a focus on business outcomes delivered and not IT systems managed, or work done. To maximize the impact of business value messaging, CIOs should leverage seven rules which justify IT operating budgets, secure business funding in new projects, and show more strategic alignment to business priorities...

Tech and service provider leaders expect to grow their revenues in 2023 despite economic uncertainty. However, Gartner expects that almost half of these high-tech companies will face challenges in achieving their revenue goals. As customers, markets, and technologies change, leaders need a flexible management framework for uncertain times. This free webinar will help leaders determine the hidden challenges for their revenue growth plans and th...

How will AI-powered content-creation tools impact your government's mission and services? By integrating AI into every aspect of work, the public sector stands to gain exceptional benefits. The new possibilities, tools, and technologies have widened the opportunities for growth, savings, and risk. The potential of tools, such as ChatGPT, to penetrate, radiate, and completely recalibrate employee experience, customer experience, operations (bus...

Technology and service providers (TSPs) should expect economic uncertainty to continue to challenge their revenue growth goals. Uncertainty can lead to confusion and delays in market signals, decision making, and action. Despite these economic headwinds, overall IT spending increased in 2022 and will increase in 2023 – in every country and industry. Unfortunately, this statement cannot be extended to every IT market Gartner tracks. This...