A business plan is a road map to steer your business in the right direction and an essential component of success. It is also the key to securing funding from banks and investors. Writing your business plan requires a holistic analysis of your business, which we will detail in this course. Topics include: Business mission, vision and valuesMarket/competitive analysisMarketing goalsBusiness operations and organizational structureFinancial a...

Have you considered becoming certified women-owned business but don’t know where to start?Are you looking for opportunities to pursue business deals with hundreds of state and local government entities?Do you want to know more about the criteria to become a recognized minority business owner in the state of Maryland? Join us for a presentation and discussion with the Maryland Department of Transportation’s (MDOT) Office of Minor...

If you are ready to find your new retail or office space, this workshop will provide you with the working knowledge to find and secure your location and understand your commercial lease. Learn how to avoid the potential landmines that can cost you your business and quite possibly your home, personal property, credit rating and more.Discover what you need to do before you start “looking” for space for either retail or office proper...

If you want to leverage the power of word-of-mouth marketing, then this workshop is for you. During this workshop, you will learn where to find stories to build your business, how to master metaphors, the four science-based elements of unforgettable stories; and how to humanize and humorize your stories to connect.

Uncover what it really takes to start your own business. This workshop lays the foundation for starting up your very own business in the state of Maryland! Topics addressed in this workshop inlcude: advance planning, buidling your business, and legal considerations.

Are you planning to leave your corporate job soon to start a new business? Join Judy O'Connor, Founder & CEO of Like Neighbors (and 2017 StartRight! Business Plan Competition runner-up!) as she provides a checklist of activities and resources that she wishes she had before leaving a corporate job to launch her own business.

Discover the components of a successful business plan including market analysis, business operations, financial analysis, sales projections, and more! Develop a business plan outline and lead your business in the right direction.

Do you know the difference between advertising and public relations? How does a company get on the cover of Forbes magazine? What is a press release, do you need one and how much would it cost if you did? Get answers to these questions and more during this informative workshop.

Create a step-by-step plan to develop a marketing strategy, including: crafting your marketing goals; identifying the ideal target audience, researching competition; setting a realistic budget.

Learn why you need a solid, detailed business plan and earn how to develop each critical piece. This workshop includes a comprehensive outline and additional resources.