Measuring attribution, which is the impact of spend across channels and touch points, continues to be the number one challenge for marketers. Because customers decide where and how to engage brands across a growing number of channels, marketers need to stitch together all of the touch points to understand the impact of each engagement. With the continued explosion of SaaS solutions leading to fragmented data, this challenge becomes harder to s...

Data is your organization’s second most valuable asset. The first is your people! Learn how to enable all your data teams with fast access to accurate data. Whether you’re focused on powerful self-service BI analytics, or developing innovative data science models, see first-hand how Snowflake can accelerate all your analytics initiatives. Join part 2 of Snowflake’s Data Cloud – Best Practices Series to learn how to bett...

In this workshop, you will learn how to get started with Snowflake and how you can build and automate ELT data pipelines faster and easier to run typical marketing analytics. Instructors will help you follow along using your Snowflake and Fivetran accounts, and they will answer your questions live. YOU’LL LEARN HOW TO: Navigate the Snowflake UI Create a database and compute resources Use cool Snowflake features, including Zero-Copy Cloni...

The Data Champions Meetup monthly program brings together government and industry data experts to discuss strategies, perspectives, and insights. In response to requests from our attendees for more technical information, we are pleased to launch the Data Champions – MasterBuilder Series! Using technical demos and live Q&A sessions on how to use data at speed and scale to solve problems, the Data Champions – MasterBuilder Series...

As the volume of data being created grows exponentially, applications increasingly need to collect, analyze, and operate on massive volumes of data. The result is that every app is becoming a data app. Join part 1 of Snowflake’s Data Cloud – Best Practices Series to learn: Insights and best practices for building these apps and where data applications are going How to apply architectural principles and patterns to develop data appl...

Modern analytical workloads often require complex and advanced data transformations and augmentations using custom or third-party code, services, and machine learning (ML) models. However, it is often challenging to bring in external services and libraries without complicating data pipelines. Join us on December 4 to learn how you can use Snowflake’s external functions to expand the use cases you can deliver for your business while keepi...

Whether you are building a startup or adding to a data-intensive application, taking advantage of a cloud data platform and machine learning technologies is key to innovating and gaining a competitive advantage. Join the interactive session and follow along in your own Snowflake and AWS accounts to: Ingest data for analytics powered by Snowflake Launch a SageMaker Notebook instance with the Snowflake Python connector pre-installed Build a conn...

As a Snowflake customer, you have real-time access to third-party and personalized data via Snowflake Data Marketplace. No ETL is required, there are no storage fees, and data is always up to date. If you haven’t yet taken advantage of Snowflake Data Marketplace, you aren’t getting the most from your Snowflake investment. Join us for a 60-minute hands-on demonstration with Snowflake product experts on December 2, 10 a.m. PT, to lea...

Data science is based on open source frameworks, libraries, and models. Join us to learn how you can harness the power and flexibility of the latest machine learning tools to quickly build, train, and deploy your predictive analytics on Snowflake’s Data Cloud. During this technical session and live demo we’ll show how you can: Use Snowflake’s Spark, Python, and Java connectors for machine learning Train externally hosted mode...

Spot behavioral trends in its data to prevent online fraud faster and better White Ops, the world leader in bot mitigation, bot prevention, and fraud protection, verifies trillions of events each week. That requires accelerating development of new algorithms and techniques for fraud, and insights for reports and product ideation. To speed up iterations and increase flexibility for updating and querying its data, White Ops tapped Snowflake and...