How Customer Experience Personalization at Scale Will Ensure you Thrive and Survive in the New Normal
Effectively engaging new and existing customers with channel proliferation, increasing daily advertising noise, reduced attention spans of an ever more informed, data aware, social and mobile customers was hard enough for modern marketers like you before the world turned upside down.
Now in the "New Normal" you have to deliver on two fronts. First the tenets of the Experience Economy; precise timing, precise targeting and emotional connection. Second the "New Normal" rules of engagement; empathy, digital convenience and acting responsibly.
In this webinar, you will learn how to:
Now in the "New Normal" you have to deliver on two fronts. First the tenets of the Experience Economy; precise timing, precise targeting and emotional connection. Second the "New Normal" rules of engagement; empathy, digital convenience and acting responsibly.
In this webinar, you will learn how to:
- Deliver a consistent experience online and offline
- Develop a personalized mobile experience
- Deliver real-time personalization at scale
Speaker and Presenter Information
Andy Fisher, FIDM
Marketing Strategy Director at Oracle
Relevant Government Agencies
Other Federal Agencies, Federal Government, State & Local Government, FCC
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Tue, Jan 26, 2021, 6:00am - 7:00am
ET
Cost
Complimentary: $ 0.00
Website
Click here to visit event website
Organizer
Oracle