3 Steps to Predict Market Trends and Disruptions

Today’s rapidly evolving business landscape requires anticipating trends that could lead to market disruptions and opportunities. Executive leaders operate in complex environments, with an overwhelming amount of information. They inevitably miss out on the value of the multitude of signals (insights or intelligence) that are not attended to within their business ecosystem which vary in strength. However, the weak signals, if assessed thoroughly, can provide a source of often unregarded, yet valuable intelligence.

It is crucial for executive leaders to thoroughly observe across various information channels and actively sort the unimportant ones to be effective in evaluating current situations and anticipating trends. Join this complimentary Gartner webinar as a Gartner expert explores how executive leaders can continuously collect and evaluate important signals in the environment to drive innovation and gain competitive advantage. You will walk away from this session with answers to your vital questions, a copy of the research slides and recommended actions to help you achieve your goals.

Collect and organize signals from the environment by using a repeatable three-step signaling process
Distill signals into actionable market intelligence by prioritizing sources and reducing risk for cognitive bias
Translate market intelligence into actions by using argument with persuasion