Why Tech CEOs Need to Rethink Their GTM Model Using Agentic AI

Traditional go-to-market (GTM) models are becoming less effective as today's buyers independently research and use digital tools to find suppliers. This method can overload buyers with messages, especially irrelevant ones, and can lead to avoidance. This shift necessitates a new approach to GTM strategies.

Join this complimentary Gartner tech and service providers webinar as a Gartner expert explores a reference architecture for the next-generation GTM model, leveraging agentic AI to enhance scalability, efficiency and effectiveness in sales and marketing. Discover how technology companies can transform their revenue production with these innovative strategies. By adopting this next-generation GTM model technology, companies can revamp their growth formula, aligning with modern buyer behaviors and maximizing revenue potential. You will walk away from this session with answers to your vital questions and recommended actions to help you address your mission-critical priorities.

• Explore the next-generation GTM model based on generative AI
• Discover examples of high-value impact on sales, marketing and customer success
• Learn the path for Tech CEOs to progress to the new frontier of GTM efficiency and effectiveness

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