Gartner Marketing Symposium/Xpo

Gartner Marketing Symposium/Xpo delivers must-have insights, strategies and frameworks for CMOs and marketing leaders to think big and drive real impact within their organizations. Join a global community of CMOs and marketing leaders.

Economic and societal disruptions have become a constant challenge for marketers, yet new tech disruptions now provide an energizing force. AI is turbocharging transformation, turning tech from an enabler powering an efficient marketing machine into a disruptor.

Successful CMOs lean into disruption. They embrace their role as transformation leaders, enabling their teams to achieve greater effectiveness and efficiency. Those who adopt a blended “human+” strategy, using emerging technology where it adds to the strengths of marketers, will be best positioned to deliver profitable growth and demonstrate marketing’s value.