There are lots of paid market research sources for government contractors, and most of them provide pretty good information. But it largly comes from readily available government web sites and other free public sources. Do you need to spend money on research - and do you know what kind of information/research you need to help grow your business? Everyone does not require the same type of research to be successful. Some require agency specific...

Developing a Thought leadership/SME position: Tools and tactics for thought leadership Thought leadership has evolved into a mantra for GovCon business professionals seeking to differentiate their companies from the "herd", yet most spend little time understanding what thought leadership is, much less laying legitimate groundwork for attaining the position. In this session, you will learn not only the basics of thought leadership, but see some...

15th year! Government Marketing Best Practices 2016 is a half-day session covering what works in business-to-government marketing, from traditional methods through web 2.0 tools. This is one of the longest running seminars in the government market, started in 2002 and visiting over 20 cities throughout the U.S. This workshop is updated 2/x a year to stay current with the changes occurring in the GovCon community. You must register in advance t...

Being written about in trade publications and being interviewed on broadcast media gives an individual or company more credibility in their market. A very few small businesses get media coverage but most do not. Join the ranks of those who know how to get PR and get noticed! What you will learn: What is newsworthy? for you; for the market for you - something worth posting on the "news" page of your website for the market - something that other...

Being written about in trade publications and being interviewed on broadcast media gives an individual or company more credibility in their market. Only a small percent of businesses get any media coverage; most do not. Join the ranks of those who know how to get PR and get noticed! What you will learn: What is newsworthy? for you; for the market for yo u- something worth posting on the "news" page of your web site for the market - something t...

The use of web 2.0 tools and social networking is growing rapidly, yet most companies in the government market are not fully leveraging the power of tools like webinars, blogs, podcasts, LinkedIn, GovLoop and others. Learn how these tools can help your company stand out among your competitors and grow. Topics coverd Webinars LinkedIn Google+ Twitter Blogging and more We will provide a workbook, drinks and snacks.

Are you a business leader, sales manager or small business owner who wants your sales, marketing and BD staff to: Grow their professional network of customer, prospects, and partners Connect with more decision makers through introductions and referrals Increase their visibility and value by sharing valuable information • WIN MORE BUSINESS! Then LinkedIn for Government Contractors is what you need (and seating is limited)! If you’re...

Regardless if you are a novice or experienced on LinkedIn, if you are tired of generic social media advice and want real-world, front-line tactics that work- attend this session. Three+ hours of information you can use immediately. You can register here on GovEvents and we'll contact you for payment info. You must register to attend! UPDATED for 2015! Recent studies indicate a huge increase in the overall use of LinkedIn by business profession...

End of FY is right around the corner… Are you a business leader, sales manager or small business owner who wants your sales, marketing and BD staff to- • Grow their professional network of customer, prospects, and partners • Connect with more decision makers through introductions and referrals • Increase their visibility and value by sharing valuable information • WIN MORE BUSINESS! Then LinkedIn for Government Contr...

If you are tired of generic social media advice and want real-world, front-line tactics that work- attend this session. End of FY is right around the corner… Are you a business leader, sales manager or small business owner who wants your sales, marketing and BD staff to- • Grow their professional network of customer, prospects, and partners • Connect with more decision makers through introductions and referrals • Increase...