Start 2024 Prepared To Win Government ContractsREGISTER HERE https://www.govassociation.org/event-5519561 If you own a business that you want to expand from the commercial market to the government market, then this training session is for you. The government is the largest customer in the world and you should be selling your product or service to your country. Find out how you can expand your business by working with Uncle Sam. When: Thursday,...

Capability Statement, Brief, Website-Your Brand In Government Contracting REGISTER HERE https://www.govassociation.org/event-5504811 This week’s lab is set up to help you create an image that is attractive to government buyers. Feel free to submit any marketing materials you have for review. LAB TOPIC: What is Branding Why do you need government friendly marketing materials? What is different between branding in the government market com...

Understand The Marketing Process In The Government Sector (Dream 100/Capture Plan) This week’s lab is set up to help you understand the marketing process in the government sector. REGISTER HERE https://www.govassociation.org/event-5504776 Lab Topic: Review attendee Dream 100s Review attendee marketing emails Email marketing Strategies Who to contact What your not allowed to do Networking rules Networking events Phone strategies Associati...

Planning to make a big technology purchase soon? How confident are you that it will be successful? A critical technology purchase can be a time-consuming, complicated process with challenges like competing priorities, lack of consensus, over-zealous vendors and limited unbiased information — that’s where BuySmart can help.Backed by actionable, objective insight from Gartner, BuySmart helps you save time, collaborate effectively, an...

Tech marketers embraced generative AI (GenAI) when it first emerged in 2023, using it to improve the effectiveness of various use cases, including market intelligence, sales prospecting, content creation, and messaging. In 2024 and beyond, Gartner expects GenAI to continue to drive greater efficiency and effectiveness across a wider range of use cases and have a transformative effect unlike most other recent innovations. Join our experts in th...

The healthcare and life science industries continue to evolve rapidly. CIOs, IT leaders, and business teams continue to invest in customer experience (CX), seek out ways to generate revenue, and aim to improve operating margins. Meanwhile, pressures continue to loom, creating uncertainty and a need to change. Healthcare and life science leaders need insight to determine what actions to take to solve their most pressing business problems and ex...

AI is no longer an innovation; it has become a permanent fixture of an organization’s technological landscape, permeating every area of the enterprise. However, AI initiatives only involve AI experts and a few executives. Work is evolving and so must talent. AI cannot be harnessed if the workforce is not equipped with the knowledge and skills to utilize it. To fully leverage the enormous potential to transform how businesses generate val...

Developing The Technical Proposal In Government Contracting REGISTER HEREhttps://www.govassociation.org/event-5504738 Come join us weekly as we train and prepare you to capture government contracts. These sessions are designed to prepare those enrolled in the Certified Capture Manager (CCM) Program to prepare their businesses for success and to prepare them to become certified capture manager professionals. When: Tuesday, December 19, 2023 Whe...

Your 2024 Government Contracting New YearResolutionAction Plan REGISTER HEREhttps://www.govassociation.org/event-5484092 If you own a business that you want to expand from the commercial market to the government market, then this training session is for you. The government is the largest customer in the world and you should be selling your product or service to your country. Find out how you can expand your business by working with Uncle Sam....

Higher education CIOs are navigating the delicate balancing act of reinventing their institutions to align with 2030 strategies while wrestling with budgetary limitations, talent shortages, and the weight of existing technology systems. The ongoing transformation in digital education delivery has amplified global competitiveness and intensified the pressure on institutions to adapt swiftly. The ascent of generative AI introduces the tantalizin...